en 
GET 10% OFF YOUR NEXT ORDER
by subscribing to our newsletter.
Summer-ready and on-trend, discover the Bora collection
A unique creation developed in partnership with 10ATM
A project born from a meeting
Bora was born from the encounter between Pierre Lannier and Julien Laufer, founder of 10ATM. For several years, Julien has been exploring the world of watches through his reports, encounters and his keen eye for the details that make a difference.
Together, we imagined a summer watch that is not merely aesthetic or water-resistant, but a watch designed to be as pleasant to wear as it is to look at.
A summer watch, without compromise.
A textured dial created by embossing, specially developed for the Bora collection. Its crafted surface adds relief, depth and character to each model. The Nuit Noire, Sunset Rouge and Grand Large models feature a smoked finish, while Vent Clair and Lagon Céladon have a sunray finish.
The faceted hands and indices are coated with white Super-Luminova Tritec C1 with blue emission for excellent legibility in the dark. The 10 o'clock index stands out with a green emission, a nod to this collaboration with 10ATM.
The 20 mm FKM Tropic strap combines comfort, flexibility and durability. Equipped with a quick release system for easy strap changes and a specially adjusted length, it adapts perfectly to everyday wear.
Corning® Gorilla Glass offers enhanced resistance to everyday scratches and shocks, while maintaining excellent reading clarity.
The screw-down crown ensures 100-metre (10 ATM) water resistance for the Bora watch. It bears the Pierre Lannier logo in Super-Luminova.
The screw-down caseback ensures robustness and water resistance while revealing an exclusive textured engraving whose pattern echoes that of the dial.
Deliberate choices
Every component of the Bora watch was chosen and considered with one simple requirement: that every detail has a reason to exist.
Seiko VH31 movement – Sweep seconds
The Bora features the Seiko VH31 quartz calibre, renowned for its smooth-sweeping seconds hand.
100m or 10ATM water resistance
Screw-down crown, screw-down caseback — the Bora is built to accompany you all summer long down to 100 metres depth, or 10 ATM, a deliberate nod to the collaboration.
Corning Gorilla™ Glass crystal
Gorilla Glass offers significantly superior resistance to shocks and scratches compared to standard mineral glass.
Perfectly balanced proportions
39 mm diameter, 10 mm thickness, 20 mm lug width, and a specially shortened FKM Tropic strap for a more precise wrist fit.
This page contains AI-generated content