PIERRE LANNIER, OFFICIAL WATCHMAKER TO FRANCE’S BASKETBALL TEAMS
Pierre Lannier is associated to the France’s Basketball team since 24 August 2014.
The Pierre Lannier brand will be present at every match played by France’s men’s and women’s basketball teams. As an official supplier, Pierre Lannier will feature on court-side LED displays and all the federation’s communications media.
Given to French team players, a limited edition FFBB Pierre Lannier watch, made in France, completes the partnership.
“We are proud to have signed this agreement with the FFBB. This partnership is all the more significant as it begins in Strasbourg, a basketball city and home to our brand. Being associated with one of France’s favourite sports and the excitement generated by the French teams’ results is a rare opportunity. This commitment allows us to express our desire to move forward and is indicative of our ambition, on an international scale in particular.” Pierre Burgun, CEO of Pierre Lannier
PIERRE LANNIER, OFFICIAL WATCHMAKER TO SIG STRASBOURG
The SIG Strasbourg team wearing Pierre Lannier outfits for the Disneyland Paris Leaders Cup LNB 2017
Pierre Lannier has also been for many years the official watcher to SIG Strasbourg, the city’s professional basketball club. Being very attached to its Alsatian identity and the dynamism of its region, the brand is proud to strengthen through this partnership its bond with Strasbourg, the capital of Alsace and a known basketball-loving city.
SIG, formed when Strasbourg and Illkirch-Graffenstaden met, is an essential for all sport lovers in Alsace and beyond. The energy and success of the club reflects the region’s vitality.
Basketball is the second most played sport in France and enjoys a great success in Alsace. This interest is especially renewed since 2005 when SIG first became French national champion by winning the Pro A competition (French League). The club then went to be a victor and several times finalist of the main French basketball competitions, and even a Eurocup finalist in 2016.
The passion fuelled by these achievements are an incentive for the teams to have great ambitions for the future. Pierre Lannier fully shares this determination to always go further. With the same drive it has to go with the trends, the brand is happy to support the evolution of the Strasbourg club and its players.
Two Pierre Lannier watchmakers adjusting Pape Sy’s and Lassi Tuovi’s customised SIG watches at the presentation in February 2017
In February 2017, Pierre Lannier’s CEO Pierre Burgun offered SIG players and team members a set of watches. Exclusively created for them, these timepieces were presented to them upon qualifying for the Disneyland Paris Leaders Cup LNB for the fifth time in a row. Two watchmakers from the Pierre Lannier workshop were there to adjust their customised Pierre Lannier watches to the player’s wrists.
For the second consecutive season, the brand was also associated to the Leaders Cup by displays of the logo on the players’ shirts and shorts during the competition.
With this partnership, the official watchmaker to SIG Strasbourg can be seen when the team plays at home in the Rhénus Sport arena and on the side-line. This association offers a greater public exposure to the brand during matches.
The watch box set SIG 005B039 Pierre Lannier given to the SIG Strasbourg team
Pierre Lannier's CEO Pierre Burgun with the SIG Strasbourg team during presentation of customised watches, February 2017